1950’s Glamour — At Wal-Mart!

What if I told you that you can buy the very product which gave such glamorous 1950’s silver screen sirens their flawless complexions — at Wal-Mart — for $6.00?

Yes, it’s true!

Ladies and gentlemen, allow me to introduce you to “Coty Airspun” powder!

This product, first formulated in 1934 by Francois Coty (a French perfumer), was a staple on the makeup tables of Tinseltown throughout Hollywood’s Golden Age. See this advertisement from 1941:

Notice the porcelain complexions polished and perfected by this powder:



It’s fascinating that, not only is this same product available so cheaply today, but also that so few people know of its existence and presence at Wal-Mart and drugstores!

The product comes in a large plastic jar, with the same design as that used in the 1930’s. It holds quite a bit of product — 2.3 ounces.

Upon opening the container, you will notice that it has a sifter through which powder may fall — similar to the Bare Minerals foundations. The powder is very finely milled, which enables it to create such a smooth canvas on the face when applied. The “baby powder” scent, however, may bother some.

“Coty Airspun” comes in several shades. I own the shade, “Translucent,” however, which takes the guesswork out of choosing a foundation shade since anything labeled “Translucent” deposits coverage, not pigment. This shade is thus suitable for all skin tones. In fact, the powder comes in a “Translucent Extra Coverage” shade for those with blemish-stricken skin!

Close-up of the powder (“Translucent”):


The coverage this product affords, either alone or to set the makeup, is nothing short of amazing. It keeps oil at bay as well, particularly on the T-zone. The finish is gloriously smooth but does not cake or emphasize lines/pores.

I’m wearing Coty Airspun powder to set my foundation in this photo:


Overall, this product is a gem from the past, hidden in the shelves of your local drugstore or Wal-Mart at an inexpensive price. Although I must deduct a half-point for lack of sunscreen, I cannot recommend this product highly enough. If you wish to channel your inner 1950’s goddess, Coty Airspun powder is a fabulous place to begin! 🙂

Final Verdict: 4.5/5 Stars

Available at Wal-Mart, Walgreen’s, CVS, & Rite Aid for $6


5 thoughts on “1950’s Glamour — At Wal-Mart!

  1. You are just as beautiful as any of the models in those pictures. Isn’t it great to be young!!!!
    I wish it was so simple for us older ladies to look so gorgeous!!

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